The first advert I will be analysing is a concert poster for Devendra Banhart. Just like in both my digipak analyses there are no actual images of the artist leaving only the abstract drawing to interpret the artists representation in the advert. On the advert the drawing in the center is intended to reflect Banhart himself. This can be told by looking at the image on the left being Banhart, and how the drawing on the advert is shaped exactly like his head due to the way he has his hair and showing his beard.As well making the shape of his head however, the drawing is structured from plants and trees which can be seen all around it with branches and plants sticking out like they are overgrown. This links to the folk genre as just like I explained in depth in my digipak analysis of Laura Marling's 'Alas I Cannot Swim', plants and trees represent naturalism as it is linked to places like the forest and getting back to mother nature which is a convention of the folk genre. Also the fact that it is coming from his hair seems almost as if it is rooting from his brain, as if folk music and living a very naturalistic like is embedded in him.
The whole advert looks very simplistic in the sense that it only uses 4 colours for everything. The two main and most noticeable ones are the beige colour background of the advert and the maroon red of Banhart's head in the centre. This very simplistic layout reflects the folk genre, as do the colours. Just like I mentioned earlier how plants and trees reflect nature, the beige colour reflects the golden colour of the leaves in autumn, with the colour being consistent and bright to make the advert stand out. The red of Banhart's face reflects the colour of the leaves at the last stage of autumn, giving the representation that like a dead and lonesome leaf silently billowing in the wind, his music is very much about him being an individual in the music industry and also being very unheard-of with quite a particular fanbase.
The advert also makes a connection to him being Hindu. This can be told by looking at the image on the right as it is very similar in terms of layout to Banhart's advert, having the head in the middle of the image and a frequent use of both red and beige/goldish colours throughout. Looking more at the advert's layout, in very small text under the drawing of the head, 'Joanna Newsom' and 'Vetiver' are written. Joanna Newsom is another artist and Vetiver is a band, therefore detailing that they will also be performing at 'The Bottom Lounge' on 'Sunday June 13th'. The fact that Banhart is the main focus on the poster indicated that he is headlining the evening and is the most popular out of the 3. This provides another explanation as to why the drawing of his head is placed in the center of the advert, in order to appeal to fans of his to attend the event.
The advert also makes a connection to him being Hindu. This can be told by looking at the image on the right as it is very similar in terms of layout to Banhart's advert, having the head in the middle of the image and a frequent use of both red and beige/goldish colours throughout. Looking more at the advert's layout, in very small text under the drawing of the head, 'Joanna Newsom' and 'Vetiver' are written. Joanna Newsom is another artist and Vetiver is a band, therefore detailing that they will also be performing at 'The Bottom Lounge' on 'Sunday June 13th'. The fact that Banhart is the main focus on the poster indicated that he is headlining the evening and is the most popular out of the 3. This provides another explanation as to why the drawing of his head is placed in the center of the advert, in order to appeal to fans of his to attend the event.
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